5 WAYS TO CREATIVELY USE VIDEOS TO GROW YOUR BUSINESS
Here are five practical ways to integrate video into your business growth plan.
1. Use Videos To Introduce Yourself
Put a name and face on your brand! People like relating with people.
Let the world meet the people behind your product.
Who makes your widgets and why do they love making them?
Why did you start making your widget and why do you want to share it with the everyone? Everybody loves a good story, give them one!
2. Use Videos To Show Off A Product Or Service
If you sell a physical product, video is a powerful way to give people a sense of what the product is actually like, how it feels and what it's made of. For instance, if you sell furniture, a video can help convey its build quality.
3. Use Videos To Bring Testimonial To Life
This is another way of showing off your products and services. A "visual review" alongside the smiling face of a well satisfied customer carry much more weight compared to a written review alone. This is especially powerful if you can incorporate a specific problem your client had, and how your product was used to solve that problem. People trust people, it can take some time to build the trust in the brand, and this will help to bridge that gap.
4. Use Videos To Share Expertise
How-to videos are a good way to give people some useful information, while also reminding them of your product. For instance, if you sell car shampoo, you could create a video explaining the best way to wash a car.
Tips On How To Do Something - this could lead to using YOUR product for that task.
How to videos are 60 to 90 seconds videos designed to introduce your product or service to potential customers. This is a great tool to hook your prospects and persuade them to dig deeper into you have to offer. To develop an effective how to video, you need to keep it simple and focused on benefits, not features. We recommend the following structure:
Problem: agitate the pain point of your prospect;
Solution: introduce your product as a solution to the pain point;
How it works: describe concisely how it works;
Call to action: end with a strong and clear call to action on what to do next.
How To Use Your Product(s) /Services
Your FAQ's Page - this can help cut down support time and unnecessary questions.
5. Use Videos To Promote An Event E.G. SALE / EXHIBITION ETC.
This is probably the idea most business people would come up with when considering the use of videos. this can be made even more powerful when combined some of the earlier points such as testimonials. A call to action is usually the final point made.